Friday, 28 October 2011

Appeal Techniques

In class we have been learning all sorts of advertising terms and techniques.

One of the major ones is appeal techniques. Ads can have a sexual appeal, positive or negative appeal, lifestyle appeals, humorous appeals and emotional appeals. 

These appeal techniques are the marketers way of playing with our feelings. I find it very interesting how some ads make people feel, like the “I'm a mac, and I'm a PC” ads for example. They were very effective, yet a fair amount of people felt sorry for the PC. I have to admit I felt sorry for the PC too, he's just trying to go about his life while Justin Long rambles on about how much better a Mac is. 

People also tend to get emotionally attached to products, possibly because the product is made out to be a hero in the ads, or because they think their life will be better with that product. This usually happens with cars. Not many people need fast sporty looking cars, yet they all want one. Some people even name their cars, car companies know this and they will play on our weaknesses in the ads. Everyone wants to be the person with the cool car.

To demonstrate whether the need for a product is rational or emotional, the next time you see an ad and feel the need to go out and buy the product it is pushing at you, ask yourself "do I really need this to make my life better? Or will it just make me feel better?"

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