Wednesday, 2 November 2011

Bowls or Bags?

I like that all companies need to maintain some sort of social responsibility to be perceived as "good" in customer's eyes. Most companies do help out charities, such as CIBC's Run for the Cure that we talked about in class.

Keith Tuckwell talked about the Sun Chip's bag that is compostable. If every company started using this type of bag for their chips it would reduce the garbage we produce by a significant amount. But of course, people are picky, and the bag made too much noise when crinkled. The simple solution would be to pour the chips into a bowl and dispose of the noisy bag, but apparently bowls aren't very convenient if your just hanging out downtown or on a road trip.

Now, if Sun Chip's really wanted to get creative, they would hire the St. Lawrence advertising class to come up with a plan to make this bag work. We are working on a few case studies right now for companies with similar situations, such as Red Bull and Second Cup. I think Sun Chips should somehow run an ad campaign about pouring your chips into a bowl, this would be a much more humorous and inexpensive way to fix the problem rather than trying to change the bag to cut down on the noise.

The bag must still be compostable so that the company can fulfill it's social responsibility, but who knows how long it will take to figure out how to make it quieter. I am hoping that more companies do something like with with their packaging. Packaging is a huge part of marketing the product, but once the product is purchased it just ends up in a landfill. 

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