All of this information you are taking in can be quite overwhelming.
Especially when you have 5 assignments, a test, and a presentation due in the same week. You start to feel like you need a break. But there is no break from advertising, in case you forgot it’s everywhere!
The question is, how much information do we miss? Out of almost thirty people only 1 person remembered what an ad on a 15 minute video was for. The ad stayed in the same place for the entire time. Companies spend tons of money on research to try to determine the best possibly place for ads to be seen by their target audience. Is all of this research accurate?
I believe that it is accurate. Sure, a lot of ads go right by us, we forget about them the second they are over. But if you really think about it, those ads probably aren’t aimed at you. If you are happy with your cell phone, you aren’t going to give cell phone ads a second thought.
On a creepier note, some of these ads are probably getting into our subconscious. Brand loyalty is all in our heads half the time, the other half actually is because the quality of the products. Some people will only buy clothing from a certain brand, or have water to drink if the restaurant they are at has Coke instead of Pepsi.
Advertisers go to extremes to get that type of insistence. They are good at what they do, and they get the attention of the people they target.